What’s The Difference Between Testimonials and Case Studies?

Testimonials and case studies are two distinct yet effective marketing tools. Testimonials are direct quotes from clients expressing satisfaction with a product or service.

They provide social proof and boost credibility. For example, a client might say, "AFFORMATIONS helped me increase productivity by 30%."

On the other hand, case studies are in-depth narratives that detail a customer's journey with a product or service. They describe the problem, the solution provided, and the results achieved.

For example, a case study might detail how AFFORMATIONS was implemented in a company and the subsequent increase in productivity.

Both testimonials and case studies serve to build trust with prospective clients. While testimonials offer concise, powerful endorsements, case studies provide a comprehensive look at how a product or service can solve real-world problems.

As you build your business, you may be wondering:

What’s the difference between a testimonial and a case study?

To me, a testimonial is when someone says something nice about you and the work you do.

For example, here are just a few testimonials that I’ve been blessed to receive from the biggest names in the personal growth industry:

“Noah’s program represents one of the most significant breakthroughs in the study of success in DECADES. If you want to eliminate self-sabotage from your life FOREVER, you owe it to yourself to get his program.”
Jack Canfield, co-author of the Chicken Soup for the Soul series and star of The Secret

“Noah’s methods can literally transform your life and help you create the masterpiece you truly want and are capable of achieving.”
John Assaraf, best-selling author of The Answer and star of The Secret

“Noah St. John’s work is about discovering within ourselves what we should have known all along – we are truly powerful beings with unlimited potential.”
Stephen Covey, best-selling author of The 7 Habits of Highly Effective People®

If those are examples of testimonials, then what’s the difference between testimonials and case studies?

A case study is different from a testimonial because while a testimonial is someone saying something nice about you, a case study is an example of someone who used your work to change their lives.

For example, here are some recent case studies from real people just like you who used my programs…

“I went from $60,000 in debt to a six-figure income because of Noah’s trainings.”
Susan Sherayko, Television Producer

“I’d spent over $30,000 on self-improvement products with few results. By following Noah’s program, my sales tripled in one month – and by the end of the year, my sales increased 560% and I was named New Agent of the Year!”
Brandon Handy, Allegis Financial Partners

“Before I heard Noah speak, I had been a failure at everything I touched. After using his methods, I built the largest infill development company in Nashville with over $30 Million in sales. Thank you Noah, keep doing what you’re doing because a lot of people need you!”
Britnie Turner, Founder and CEO of Aerial Development Group

So which is more important – testimonials or case studies?

The answer is…

BOTH.

It’s great to have testimonials from well-known people in your industry, because other people will recognize their names while you’re building your brand.

And it’s also important to have case studies from “regular folks” because most of the people who buy your products will be “regular folks” themselves.

That will make it easier to believe that “Hey, if he or she can do it, I can do it too!”

That’s why I highly recommend using both testimonials and case studies to build your business.

Speaking of which, I recently did an interview with my friend Natalie Hill on her Tap Into Money World Summit, How to Create a Prosperous Business That Changes Lives, Including Yours!

And it turns out that thousands of people are using my AFFORMATIONS® technology in conjunction with EFT or tapping, which is one of the subjects of the summit.

Meaning, we’ve already got lots and lots of case studies of real people who are using my AFFORMATIONS® technology in conjunction with EFT or tapping, to change their lives.

Want to learn more about it?

Get a free Treasure Map, which will start you on your path to riches right now, and reserve your seat for the summit right here…/tap-into-money

Noah’s Note: Get testimonials and case studies to build your business, because both of them are important.

Got questions about testimonials or case studies?

Put your questions or comments in the Feedback section below, and I’ll answer as many of your questions as I can.

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