How to Build Your Business with Irresistible Offers

I can still remember many years ago when I first got into the personal transformation business – the business of helping coaches, speakers, healers, and mission-driven entrepreneurs create a life and business they love.

I had a dream, a vision, a deep desire to help people and make a difference.

But I didn’t have any knowledge or skill when it came to building my own business.

So I went on a long search for the answers to my questions.

I spent over $100,000 trying to learn how to market my business and sell my services.

It took a long time, but one of the most important lessons I learned was the power of making Irresistible Offers.

What is an Irresistible Offer?

Here’s the equation I came up with:

TR + SD + PC + US = IO

TR stands for Transformational Result.

That means the result, benefit, or outcome that you, your product, or your service provides.

SD stands for Service Delivery.

That’s the method or modality by which you provide your Transformational Result.

For example, let’s say you help people increase their engagement on social media.

That would be your Transformational Result (TR).

The way you provide that TR is through an online course.

That would be your Service Delivery (SD).

PC stands for Persuasive Copy.

These are the words you use to describe your TR and SD.

Without the right words, you can have the best product or service in the world…

But no one will buy it!

And the final piece of the puzzle is your US – that stands for your Unique Style.

Your Unique Style is the Authentic Self, the Essential YOU that you present your offer with.

Without this final element, you’ll have all the right pieces – but there won’t be any soul to your offer.

Add all of these elements together, and you’ve got yourself one heck of an Irresistible Offer.

One of my favorite teachers of the art of crafting Irresistible Offers is my friend and colleague Lisa Sasevich.

Lisa is a great teacher, because she breaks things down into easy to follow, step-by-step strategies.

I had to spend thousands of dollars to learn these lessons the hard way.

But Lisa Sasevich just released her new book entitled Boost Your Sales: How to Use Irresistible Offers Without Being Salesy.

And for a limited time, she’s giving away her book for FREE.

I highly recommend Lisa’s book, because she explains how to create your own Irresistible Offers and do it with class and style.

Download your free copy of Boost Your Sales by my friend Lisa Sasevich right here:


Got questions about Irresistible Offers?

Put your questions or comments in the Feedback section below, and I’ll answer as many of your questions as I can.

Noah’s Note: Use Irresistible Offers in your business, because they’ll help to put you on the ‘fast track’ to success.

I believe in you!

Noah St. John, Author The Book of Afformations®

Chief Instructor, Power Habits® Academy

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About Noah St. John

NOAH ST. JOHN is the founder of, an international success training company. Noah helps people make money: Since 2009, Noah’s coaching clients have added more than $2 billion dollars in sales using his methods.

As the #1 bestselling author of 14 books published in 18 languages, Noah is the only author in history to have works published by HarperCollins, Hay House, Simon & Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher.

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