How to Lead in a Crisis – The 3 C's of Crisis Leadership

The three C's of crisis leadership. How to lead in a crisis? Are you feeling like we're in a crisis right now? 

Most people are panicking feeling like the sky is falling and don't no question about it. 

We are in very uncertain times than most people do not have a crisis plan to manage and lead in a crisis. 

Leadership in a crisis is really about a test it is about testing your ability to remain calm and to communicate during these challenging uncertain times. 

3 C's of Crisis Leadership 

  1. Communication 
  2. Customer and Community Support 
  3. Remain Calm 



There are two types of communication and most people forget about these.  

The first type is your communication with yourself. 

This is something that I've been teaching my $50,000 executive coaching clients for the last two decades. 

The first communication always happens with yourself. About that you've got to be able to communicate with yourself. 

The second form of communication is with the world outside of you. 

There are only two things that create your life the first thing is the quality of your communication with the world inside of you. 

The second is the quality of your communication with the world outside of you 

There are many people out there who have mastered one form of communication but not the other and of course most people haven't mastered either one of them. 

So, this is what we do is I show you exactly how to master your communication with yourself and with others. 

But if you don't know what to do just stop and think about what you're saying to yourself and what you're saying to others. 

And make sure it's better to over communicate with your team right now. 


Customer and Community Support  

You've got to be able to support your customers and your community through these uncertain times. 

Because guess what everybody is feeling afraid everybody is going through the same emotional upheaval that we all are. 

You got to have that empathy so that you understand what other people are going through and understand. 

This is something that I've been teaching for a very long time is that the customer is not always right the customer doesn't always know what's best for them. 

You as the leader have to communicate that sometimes the customer isn't right. 

In fact, sometimes the customer doesn't really know what's best for them because maybe they're going through a period of fear or panic or whatever it might. 

That's even more important to communicate effectively with yourself and with the people around you. 


Remain Calm 

Remain calm easier said than done I know but that all goes back to the quality of communication with the world inside of you. 

If you believe that the sky is falling that's going to come out through all of your outer communications that begins with the communication you have with yourself. 

So, you've got to understand to ask empowering questions. 

Use my Afformations method like; 

Why am I so calm?  

Why am I enough?  

Why am I going to get through this?  

You'll see that there are numerous ways that you can improve the quality of your communication with the world inside of you. 

In fact, in my Book of Afformations I give you over 400 unique Afformations that you can use to but actually to grow and prosper in these uncertain times. 

For everyone here at Success Clinic I'm Noah St. John reminding you that you are not alone I believe in you and I look forward to being a part of your success story. 

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About Noah St. John

NOAH ST. JOHN is the founder of, an international success training company. Noah helps people make money: Since 2009, Noah’s coaching clients have added more than $2 billion dollars in sales using his methods.

As the #1 bestselling author of 14 books published in 18 languages, Noah is the only author in history to have works published by HarperCollins, Hay House, Simon & Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher.

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