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NOAH ST. JOHN

How to Believe in Yourself Again

In 1997, I started my company SuccessClinic.com in my college dorm room with $800 and a book on html.

In 2007, after spending over $250,000 on “gurus” (and listening to a lot of bad advice), I ended up $40,000 in credit card debt working out of my parents’ basement.

I felt like a failure. I was angry and resentful. But worst of all, I had lost faith in myself and didn’t know how I’d ever believe in myself again.

Today, I run a multiple seven figure consulting and training business from my home and work with coaching clients around the world.

After interviewing over 200 of the world’s most successful people, I realized that one of the biggest differences between the world’s most successful people (what I call "The 2 Percenters") and the average person isn’t money or IQ or luck or education. It’s simply the belief that you can reach your goals and achieve your dreams.

So how do you believe in yourself again after a major setback?

Recognize When Failure is Your Fault – and When it’s Not

Because of the current global pandemic, millions of people, through no fault of their own, have lost their livelihood as well as their dignity and sense of self worth.

It’s clear that few people saw this coming. Yet because of the coronavirus pandemic, entrepreneurs face a great challenge to survive and keep their business growing.

You may not only be feeling afraid for your health and safety, you’re probably worried about your business and your relationships.

Yet the reality is that the world’s most successful people have failed more times than most people even try.

The harsh truth is that sometimes failure is your fault, and sometimes it’s not. Learn to recognize the difference and move forward.

Learn From Your Mistakes – and Don’t Repeat Them

When you make a mistake – especially one that costs you time and money – the hardest part isn’t the mistake itself. It’s letting go of the regret of making the mistake.

For example, when I paid all those “gurus” all that money – only to discover too late that they can’t teach their way out of a paper bag – I beat myself up for a long time.

Yet it takes courage to forgive ourselves, as well as to forgive other people who hurt us or did us wrong.

You can “what if” yourself forever, but in most cases, it won’t change the situation.

“To err is human; to forgive, divine.” - Alexander Pope

Remember that everyone – from Mark Cuban to Bill Gates to Warren Buffet to Elon Musk – makes mistakes. The best thing we can do is learn from them. List what you learned from your past experiences. For example, in my case, I realized that I had paid all those “gurus” based on their shiny social media profiles showing off their sports cars and private jets. The irony is, I don’t really care about those things anyway – I just let my envy get in the way of rational decision making.

Understanding what led to the mistake caused me to realize that in the future, when evaluating a coach or mentor, the most important element is not their flashy “stuff” – but if they’ve actually helped other people reach THEIR goals. That’s why in my own practice, I realized that it’s better to brag about my clients’ successes rather than my own.

Focus on Your New, Real Goal

Knowing what you really want helps you to understand what you’re trying to
live up to, what you need to work on and what you need to consistently do.

When reach a deeper understanding of yourself, your goals, your dreams, and your real values, you are able to respect yourself more and make decisions which are beneficial for your growth.

The fact is, sometimes the very reason we fail is because we’re going after something we don’t really want (like in the example above).

Make sure you’re going after the goals you really want because, as Stephen Covey said, “Don’t climb the ladder of success, only to realize it’s leaning against the wrong wall.”

Celebrate small wins

One habit that’s detrimental to your self-worth is believing that “you’ll be happy when” – i.e., when you hit X goal, then you can let yourself feel happy.
Yet this is a mental trap, because as soon as you hit X goal, you immediately tell yourself you have to hit Y goal.

Stop waiting to feel good. Reward your-self when you complete so called 'small' tasks or goals. For example, after I completed writing this article, I gave myself the reward of a nice, relaxing nap.

Celebrating small wins empowers us to move forward, because it allows us to feel that our actions are recognized – if not by others then more importantly, by ourselves.

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