Who is Keith Ferrazzi
Keith Ferrazzi discovered early in life that what distinguishes highly successful people from everyone else is the way they use the power of relationships so that everyone wins. In Never Eat Alone, Ferrazzi lays out the specific steps and inner mindset he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
More recently, in partnership with Zappos’ Tony Hsieh and Groupon’s Brad Keywell, Keith launched Yoi, a digital onboarding tool that drives transparency, improved coaching, and real-time feedback between busy managers and their new hires. The platform utilizes practice-based learning and quantitative assessments to deliver increased productivity in the workplace.Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles, California-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?
Ferrazzi was born and grew up in Pennsylvania. He attended Yale University, where he founded the Sigma Chi chapter there, and Harvard Business School.
After graduating from Harvard, he joined management consulting firm Deloitte as an entry level analyst, and rose to become the company's chief marketing officer (CMO). At age 32, he was hired by Starwood Hotels to be their CMO, reportedly the youngest CMO in the Fortune 500 at the time. In 2000, he left to found YaYa Media, an entertainment and marketing company, which he sold to investment company American Vantage in 2003.
Ferrazzi left YaYa Media to found Ferrazzi Greenlight, a Los Angeles-based strategic consulting firm, and its associated Greenlight Research Institute. The company and institute focus on the importance of positive relationships to business success.
Ferrazzi has written two networking books that were New York Times bestsellers. His first book, Never Eat Alone, was based on his networking experiences, and was published in 2005. His second book, Who's Got Your Back? followed up and expanded on the themes from his first book, and was published in 200.
Keith Ferrazzi is recognized as a global thought leader in the relational and collaborative sciences. As Chairman of Ferrazzi Greenlight and its Research Institute, he works to identify behaviors that block global organizations from reaching their goals and to transform them by coaching new behaviors that increase growth and shareholder value.
A New York Times #1 best-selling author of Who’s Got Your Back and Never Eat Alone, as well as a frequent contributor to Harvard Business Review, Forbes, Fortune and many other leading publications, Keith’s gained over 20 years of experience, from the C-Suite to founding his own companies, and distilled those years and experiences into practices and solutions he brings to every engagement.