Who is Brad Sugars
Brad Sugars came from humble beginnings but has built a life and a business that many would cite as the very definition of success. Sugars, a self-made multi-millionaire, is the founder of the global business coaching franchise ActionCOACH™, an international business speaker, author, and entrepreneur.
Sugars has written 17 business books, the "Instant Success" series, which were originally self-published. In 2006, when McGraw Hill bought the international publishing rights to the series, it was the largest multi-business book deal involving a single author.
His ActionCOACH™ team works with tens of thousands of business owners in more than 60 countries with his simple yet powerful business growth techniques every day. Professionally, nobody has created a bigger impact in Sugars' life than Jim Rohn. As a teen, he scrimped and saved his allowance in order to afford tickets to a Rohn seminar, and despite being the youngest person in the audience, what he learned there has informed his own business practices and philosophies on life.
Sugars has a dynamic stage presence and enjoys motivating and educating other business owners through his online content (videos, podcasts), books and real-world interactions such as classes, seminars, and speaking engagements. His straight-forward Aussie style has branded him as a leader that will tell you what you need to hear, not necessarily what you want to hear--and for more than two decades, millions of people worldwide have been listening.
Sugars is equally as passionate about his family as he is about business. A husband and father of five, Sugars and his wife are survivors of the Route 91 tragedy which affected the lives of thousands in Las Vegas during a country music festival in 2017. His young daughter, Riley Brown Sugars, is the youngest survivor of the attack and has been featured in multiple media stories.