When I started SuccessClinic.com in my college dorm room in 1997, I had a ton of questions and not many answers.
What should I sell?
How much should I charge?
How do I get clients?
How do I put up my web site?
What should I put on my web site?
As time went on, I realized that the more answers I got, the more questions there were!
One day, I realized that if I really wanted to grow my business and help a lot more people, I’d better focus on doing two things.
First, let’s start with the equation that defines your business:
Leads x Conversion = Customers
Leads is the number of people who hear about your business in a given time frame (day, week, month, year).
Conversion is the number of people who decide to buy from you.
Conversion is usually expressed in a percentage – for example, for every 100 people who visit your web site (your leads), 2 of them end up buying from you.
So you would have a 2% conversion.
100 leads x 2% conversion = 2 customers.
Now, what if we could double the number of leads you get?
Without changing our conversion percentage, now we would have:
200 leads x 2% conversion = 4 customers
But what if we could double your conversions?
Now our equation would look like this:
200 leads x 4% conversion = 8 customers
We have now gone from 2 customers to 8 customers.
That’s a 400% increase, just by changing two things.
Can you say ka—ching?
Of course, there’s a lot more to it than that.
But can you start to get excited by realizing that business doesn’t have to be as hard as you’re making it?
Once I started to focus on attracting more high-quality leads – and then tracking and measuring conversions so I could improve them – that’s when my business started to double, and then triple, year over year.
Imagine what could happen for you when you start attracting more highly qualified leads and improving your conversions?
Speaking of attracting highly qualified leads, my friend Marni Battista has written an excellent free report called
Marni is a rock star whose own coaching practice topped the $1 million mark in the first three years.
In this free report, you’ll learn…
Get your copy here
And if you want my proven 5-step formula to quickly grow your business, get focused, and master the Inner Game of Success…
Join me in Las Vegas for Power Habits® Academy Live.
Get your ticket now and I’ll give you my Ultimate Inner Game Formula ==>
Noah’s Note: Ka-ching is a beautiful thing.
Got questions about how to grow your business?
Put your questions or comments in the Feedback section below, and I’ll answer as many of your questions as I can.
I believe in you!
Noah St. John, Author The Book of Afformations®
Chief Instructor, Power Habits® Academy
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