Permission to Succeed® and Success Anorexia

People ask me all the time, “Noah, how did you write Permission to Succeed ®?”

It’s October 20, 1997…

I’m a religious studies major at a small liberal arts college in Massachusetts.

That night, I decide to attend a seminar on eating disorders.

Being a former professional ballet dancer, I’d known many people who had suffered from eating disorders.

So I decided to hear what the speaker had to say about it.

As the speaker was talking, I realized that there was something I was starving myself of…

And that I’d been starving myself my whole life.

Yet I wasn’t starving myself of food…

I was starving myself of success.

That night, I went home and said to God…

“Okay God, I don’t know why you chose me. But I promise that I’ll never stop, until I’ve shared this discovery with as many people as I can while I’m here on Earth.”

So I sat down at my Apple MacIntosh® computer and started writing…

And what came out 14 days later was my first book, entitled

Permission to Succeed : Unlocking The Mystery of Success Anorexia

Yet here I was…

A 30-year-old religious studies major with…

No money
No connections
No industry knowledge
No marketing background
No website
No email list
No sales experience
No business skills
No mentor

What the heck was I supposed to do now?

What would YOU do if you were in that situation?

Remember, this was 1997…

Years before Facebook, YouTube, Twitter…

Before “social media” existed…

Before “blogging” was even a thing…

The world was still on dial-up, for Pete’s sake!

And remember, I had no money, experience, or business skills AT ALL.

So what would YOU have done if you were me?

Leave a comment below before you keep reading.

I promise I’ll read every word.

Part 2: Now What?

Okay, so I discovered success anorexia on October 20, 1997…

When I realized that I was starving myself of success.

And I wrote my my first book entitled

Permission to Succeed : Unlocking The Mystery of Success Anorexia

… in just 14 days.

So there I was, a 30-year-old religious studies major with…

No money
No connections
No industry knowledge
No marketing background
No website
No email list
No sales experience
No business skills
No mentor…

And I’ve written this book that I know can change the world.

So what was I supposed to do now?

Well one of the things I’ve been teaching my clients for years is the importance of having your Why-To’s of Success.

Which means that when you find the WHY…

You find the WAY.

So I decide to take a gamble…

And take that stack of pages I’d just written to my local print shop, and print my first book.

(Remember, this was LONG before the days of Kindle books… the term “print-on-demand” didn’t even exist)

So I say to the guy at the print shop…

“How do you print a book?”

And he tells me that he can do this kind of binding, and that kind of binding…

So I say…

“Okay, what’s the CHEAPEST way?”

(Because no money, remember?)

And he says the cheapest way is a process called “tapebound.”

That is, bound with a piece of tape.

Tape. Bound.

To which I reply, “Sounds good!”

A couple days later, I walk out of that print shop with a huge smile on my face…

And a box filled with 8 1/2 by 11 books with the bold title…

Permission to Succeed : Unlocking The Mystery of Success Anorexia

…and what is quite possibly the world’s ugliest book cover.

(I may even show you a picture, if enough of you ask nicely)

However, a few short minutes later…

My ecstasy over having my first book printed (and tapebound) was replaced by a sinking feeling I can only describe as rhyming with…

“Oh, spit”

When I realize that I have NO IDEA how to SELL these books.

Here I am, with a crateful of books that I just printed…Using every dime I had…

What was I supposed to do now?

So let me ask you again…

What would YOU do?Leave your answer below.I promise I’ll read every word.—–

Part 3: The 10 Words That Changed My Life

Okay, so now I’ve got all these books I’d just printed…

And NO IDEA how to actually SELL them.

What would YOU do?

Well, I did the only thing I could think of…

I start driving around to local bookstores (yes, local bookstores still existed in those days)

… And ask them if they would carry my book.

Of course, many of them said no.

Yet to my utter amazement, some of them said yes.

Then one day, I read a newspaper article that says Jack Canfield, co-author of Chicken Soup for the Soul, is going to be making an appearance at the University of Massachusetts (about 10 minutes away from where I was living at the time).

I somehow manage to get a face-to-face meeting with Jack…

And show him my self-published book.

Now by this time, I had already received testimonials from people who’d read the book…

…And said that it changed their lives.

So Jack very graciously looks at my (very ugly) book, glances through it…

…Then he turns to me and says 10 words that changed the course of my life…

“Yes, this looks good. I’ll send it to my publisher.”

Eight weeks later, I get a call from the President of Health Communications (the Chicken Soup for the Soul publisher)…

…Offering me my first publishing contract.

And that’s how, in August 1999…

Permission to Succeed ®: Unlocking The Mystery of Success Anorexia

…is published by the Chicken Soup for the Soul publisher.

And that’s how the global Permission to Succeed ® movement was launched.

Since those humble beginnings, more than 250,000 copies of my books have been sold in over 17 languages…

And countless lives and businesses around the world have gone from struggling to astonishing success using my methods.

In fact, my coaching clients have added more than half a BILLION dollars in sales using my methods.

Today, we have fewer than 250 copies left of the 20th anniversary book…

And I will personally sign each copy until we sell out.

And it’s FREE! (just cover shipping)

…But you need to hurry, because when they’re gone, they’re really gone.

Permission to Succeed

Speak soon,
Noah “Permission to Succeed ®” St. John

P.S. This is NOT “false scarcity.”

We really only have fewer than 250 copies left.

So if you want a copy of this seminal book that launched a global movement…

…personally autographed by me…

Get yours now before they’re all gone.

http://www.PermissiontoSucceed.com   << Claim your personally autographed copy now

Share this with a friend who will benefit…

I believe in you!

Noah St. John

Noah St. John, Creator of Freedom Lifestyle Experience

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About Noah St. John

NOAH ST. JOHN is the founder of SuccessClinic.com, an international success training company. Noah helps people make money: Since 2009, Noah’s coaching clients have added more than $2 billion dollars in sales using his methods.

As the #1 bestselling author of 14 books published in 18 languages, Noah is the only author in history to have works published by HarperCollins, Hay House, Simon & Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher.

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